Company Websites
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How do you guys rate the effectiveness of a shop website? Who’s got em, what do you know?
Heres mine here : [url]www.dealersselect.ca[/url] ,
as you may have guessed, i built it. theirs a feature i recently added on their to make it possible for customers to view their repair progress. At this point its only available upon request, eventually when i make a transition into the office i’ll be able to maintain it for every car effortlessly. The current office staff is to lazy to offer this to the customers which I find unfortunate. I still find it to make us at least look a bit upscale.I haven’t done this yet but i probably should, google has a statistics program i can install on the site to provide feedback on how they got to my site and where abouts they live. It would probably be a good way to rate the effectiveness, i think i will do that today.
Post yours if ya got em!
I think I’m too small for a webb site … no need…..
get out and about and become active in your community … better advertising B)I have a web site but haven’t updated it in about 4 years. Guy built it pretty cheap. I got a quote of revamping it from a company up here. $2500 for a basic site up to $5000 if I want to incorporate any flash stuff with it. Ouch:blink:
Im the ceo of my wifes small photography business:woohoo: heres our site http://www.vicphotography.net
We have been bumping it around but this area is pretty small 28000 people in the county mostly in the three towns.I still pretty much do word of mouth in this area.
I don’t think a web site is likely to be effective in driving customers to your shop. Based on my considerable computer & web experience, my experience with body shops and their customers, it’s my opinion a shop web site is best used for during and after the repair customer service.
There are sites you can use which allow customers to see their car as it progresses through the repair process. A shop not interesting in investing in the cost of participating is one of these programs could just as well do the same or similar on their own. I have one shop that just emails each customer a picture of their car at each stage of the repair.
A web site is also good for gathering information in the form of follow-up surveys. At the same time, you could solicit referrals by offering a spiff.
The one absolute truth of web sites, no matter the business, is they are very time consuming to maintain (or costly to pay someone to maintain), and you *have* to keep it up to date. An outdated web site is worse than having none at all. It presents a very poor image of your company.
[b]Stone wrote:[/b]
[quote]I think I’m too small for a webb site … no need…..
get out and about and become active in your community … better advertising B)[/quote]
my feelings exactly id rather work for people i know than being a big ass shop that has ta deal with all the flakes somtimes bigger dont mean better in my book anyway their is alot ta be said for being small an offering customer service that no big shop will evr match im not afraid ta send some high maintenence flake ta the big guys either i got to many of my good customers ta take care of ta waste my time with em any way but if i like em i will givem the shirt off my back ya cant screw yourself by giving it away in this buissness trust me 😉
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