Return on Dealership business
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How many independents out their are associating themselves with dealerships? How do you go about establishing a referral from a dealership & what kind kickbacks does it usually cost you? Would you rate this kind of associating better then DRP?
In our ‘market area’ (sounds pro doen’t it?) dealerships do not have in house bodyshops. They found that it is too spendy to fire one up and keep it going with hired unmotivated employees. Kind of like the Cartel found out in the late seventies, that the false marketplace they have created makes profit impossible without real outward effort.
This is why we have had in the past several ‘we will take care of your bent fender and warranty stuff’ agreements with these dealer principals as the float thru… Seems like the dealership thing is turned on and off like a water tap… I have gotten somewhat numb to getting too wound up over these sorts of things. One has to be careful or the scales tip way over in the other direction in ‘taking care’ of each salesman that crashes his demo—. It can and does work, take notes and make use of all the contacts and exposure you can, of course.
Meanwhile-do not ever get in bed with the phoniest term I have ever heard of-‘Insurance Partner’– What in the h_ll is someone thinking about???? Partner my livin’ behind!!
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